Analytics
How to Measure Your Progress With Instagram Insights
JanQuick Tips 🚀
- Open and view Instagram Insights
- Select key performance indicators and monitor them over time
- Derive measures (e.g. content optimization, posting times)
Table of Contents
What are Instagram Insights?
Instagram Insights provide information about how well a channel and its posts are performing. The most important metrics are summarized, making the social media strategy measurable.This is important because without this data, companies and their social media managers are working blind. How else can you analyze content and understand target groups? Measuring social media progress is important in order to be able to derive promising measures for the future.
Who has access to Instagram Insights?
How to find the Instagram Insights
You can find Insights in the Instagram app in a very central location on your profile. Alternatively, you can also navigate there via the Insights for individual posts.
What metrics are included in Instagram Insights?
Instagram statistics are divided into different categories. First, key figures are summarized at the account level, such as views, reach and interactions.In addition, the performance of individual posts can be measured. This allows you to identify which formats perform particularly well (e.g. post vs. reel vs. story) and which content is well received by your target groups.The insights about your followers and target groups, broken down by demographic data such as age, gender and region, are particularly interesting. While this is not a complete target group analysis, it is at least an indicator.
The most important metrics in detail
Instagram provides statistics about your channel in Insights. In principle, a wide variety of metrics are available, but depending on how the platforms develop, there may be more or less activity there. We have therefore summarized the metrics you should focus on in particular to measure your social media success.
Metrics:
- Reach/impressions: How many people you reach with your content
- Engagement (likes, comments, shares, saves): How relevant is your content?
- Followers: How your followers develop over the course of your strategy
- Profile views & clicks: How much potential you develop through traffic
- Interactions: How many people interact with your content
How to use insights for your strategy
Use Instagram Insights to analyze which posts perform best. Once you know your top content and flop content, you'll know what to build on in the future.Also, take a look at when your target groups are really active and generate engagement. You shouldn't underestimate this if you want to really help your channel grow.To take social media reporting beyond Instagram to a whole new level, you might even want to consider purchasing a social media tool. This will allow you to analyze all of the data described above in one place, across all platforms and without any detours. Not only that, but you will also be able to see how things change over time.
These are the limits of Instagram Insights
Even insights cannot do everything. For example, data is only available retroactively for 90 days. If you want to analyze a longer period, you may want to opt for a social media tool and track developments over the long term.Furthermore, competitive analysis is not possible. Here, too, a central social media tool with the appropriate functions has a decisive advantage.When it comes to promoting your company or brand on different platforms, the insights naturally lack information about the other platforms. To avoid parallel planning processes and manual analyses, external tools can also beat Instagram Insights here.
View reportsUse Deepnetic Social to evaluate Instagram insights alongside statistics from all other platforms in one central location.
Summary
- Open and view Instagram Insights
- Select key performance indicators and monitor them over time
- Derive measures (e.g. content optimization, posting times)