Community

That's Why You Need Community Management

Anastasia
|June 9, 2025
Community management is often underestimated because companies think it is only relevant for big brands. In reality, however, community management is important for actively managing channels, promoting their growth and increasing engagement.
Quick Tips 🚀
  • Actively comment on posts from your target audience
  • Be active about an hour before posting your own message
  • Respond to incoming comments quickly and constructively

Table of Contents

What does community management mean?

Community management refers to actively interacting with followers on your social media channels. It clearly goes beyond the content that you publish as a company or agency.

Community management means responding quickly to incoming messages and comments in order to please your community and the platforms. Community management also includes actively building a community, e.g. by actively commenting on posts from your industry.

These are the added values of community management

Community management is particularly relevant in companies for brand building, sustainable trust and long-term customer relationships. Added value through content, customer loyalty through community management, growth through the mix in your social media strategy. That's how it can work.

Social media managers should not neglect community management because it not only supports brand building but also ensures greater visibility, as social network algorithms notice and favor interactions. The goal is therefore to increase the engagement of your visitors.

Interactions as a factor for success

Your reach is all well and good, but even the best reach is irrelevant and certainly does not determine your social media success if you don't have any comments, likes, or shares. This is relevant not only for your target groups, but also for the algorithms.

Social media has „social“ right in its name, meaning that these networks were originally created for precisely that purpose. Furthermore, „social“ and „community“ are very closely related in terms of meaning. It's about dialogue rather than monologue. Truly successful companies and brands take this to heart, and it shows.

There are various statistics and best practices for keeping track of your social media engagement. On the one hand, you should look at your engagement rate. Try to increase it through appealing content and regular community management, setting monthly targets if necessary. On the other hand, fast response times and high response rates are also important. Although these are difficult to measure, it is no longer impossible to do so using a central tool.

Strategies in community management

Reactive interaction: Respond to comments, especially questions, and interact professionally and authentically with incoming messages and comments. Stay true to your social media strategy, i.e. respond formally or sometimes with the necessary dose of humor.

Proactive interaction: Actively comment within your target group and among your target groups. Use this to spark discussions, i.e. ask clever questions or contribute your expert knowledge to conversations. The goal here is to be perceived in line with your positioning and for people to follow you on social media as a result. This will strategically grow your community bit by bit.

Tools and best practices for social media managers

Don't just create editorial plans, but also response plans. The editorial plan is self-explanatory, but what is a response plan? On the one hand, this can be a daily appointment (e.g. 30 minutes) during which you commit to active community management.

On the other hand, this can be supported by a central social media tool. This allows you to quickly see what is happening across all your social media channels and even respond from one place.

Whether you use a tool or not, you can create a list of consistent responses for recurring messages, comments, or even questions. This means you don't have to retype the standard response every time and can optimize your social media workflow.

Practical tips for agencies and companies

In an agency or corporate environment, a clear division of roles is crucial. So decide who is responsible for responding to messages and comments on which channel and at what time.

Also, determine which KPIs you want to achieve in the long term. For example, pay attention to your average response time or the general engagement rate on your channels. It is important that you don't overreach yourself with your goals and give up after a month. Use the KPIs to consciously define sub-goals and work towards them step by step with your content and community management.

These are avoidable mistakes

Don't wait for messages and comments to take action. Actively look around your target groups and pick up your keyboard.

Don't plan community management on a weekly basis. To achieve the desired added value, community management must become a daily social media best practice.

Respond constructively and honestly. Community management works best when it is authentic, just like your content. So make sure your responses are not too impersonal or just copy & paste.
Understand target groupsUse Deepnetic Social to understand your target audiences by centrally monitoring incoming messages and comments from all platforms.
Summary
  • Actively comment on posts from your target audience
  • Be active about an hour before posting your own message
  • Respond to incoming comments quickly and constructively